The Empower digital marketing practice consists of people who are as smart about marketing as they are about ways to engage your customers in the digital world. That’s what makes the full range of digital services we offer—marketing strategy, media planning and buying, analytics, search engine marketing, and creative–more than a list of things we do. We back these tools of the digital trade with marketing savvy, to design campaigns that strengthen peoples’ relationship to our client’s brand. The Digital team at Empower helps our clients break through the clutter of an increasingly crowded digital space by:
o Partnering with clients to align digital initiatives with business objectives and brand strategy.
o Translating our clients’ existing brand elements to the digital world in creative and unique–but still brand-consistent–ways.
o Having a passionate team that works together seamlessly at every step, from solid strategy to flawless execution.
o Collaborating with Empower’s traditional media teams to integrate marketing communication across all media.
o Continuously measuring and refining digital strategies to deliver results that go way beyond our clients’ expectations

We have an immediate opening for Digital Strategy Director (or “Digital/Interactive Director” at other agencies)

Position Summary: Our Digital Strategy Director ensures leading edge strategic thinking is applied to clients’ media/marketing plans and helps lead the Strategy Team to create a truly integrated marketing strategy. She/he collaborates and partners with other Empower divisions and teams to develop innovative communication strategies in order to meet clients’ marketing goals. The Digital Strategy Director will leverage their deep understanding on how to execute web promotions, email programs, website development and Digital creative to manage Digital marketing projects and mentor staff.

The daily life of Empower’s Digital Strategy Director involves:

• Managing and leading teams to bring creative and strategic thinking to every plan/project.
• Coaching, developing team member’s mastery of Digital Marketing principals and competencies in order for them to apply key media and marketing tools, ideas and develop analyses for clients in the future.
• Leading the digital integration and innovation CHARGE across functions and collaborates with other divisional Empower experts to help move our clients to innovation.
• Strategy, Strategy, Strategy: develops valued partner relationship with client’s senior level counterpart; does Client Discovery Process (gathering all marketing information and historical learning); understands the client’s consumer/customer through Empower’s Target Insight Engineering’s and Impact Moments Planning processes; understands the client’s marketing objectives and develops (and measures) Return on Investment (ROI), Return on Objective (ROO) and/or other measurement metrics; develops effective digital media strategy; execute digital marketing programs that include online promotions, email management, digital creative and website development; jointly handles unfamiliar problems, situation, or issues; presents annual client P&L, compensation agreements, and oversees account profitability.
• Develops Empower point-of-view on new media/marketing tools, ideas and concepts for client.
• Accountable for the development and execution of Client Satisfaction (Partnership Review) action plans for Digital Marketing initiatives and leads Account Review process.
• Responsible for professional and personal development via training and attending industry conferences as a representative of Empower.
• Responsible for writing and/or working with team to write Digital Client Briefs (update quarterly).
• Assists the New Business Development Division (Growth Team @ Empower) by generating leads, assisting and/or attending pitches, developing strategic media recommendations.

Required Qualifications:

Bachelor’s degree.

Minimum 5 years professional experience developing digital marketing strategy, project managing digital programs and online advertising campaigns. With demonstrated experience in:

• Project managing all components of digital marketing and media executions such as project kick-off, timelines and budgets, contracts, flowcharts, recommendations, presentations, and analysis.
• Effective use of research tools define target audiences and optimize marketing and media plans.
• Demonstrated development and negotiation skills in online advertising, co-marketing/partnership programs and integrated campaigns.
• Researching, identifying and compiling competitive insights to guide and optimize digital marketing efforts.
• Accurately defining, scoping, pricing and managing digital programs and campaigns.
• Delivering projects on-time and on-budget.
• Creative ability and passionate interest in creating powerful digital marketing plans that meet client objectives, by incorporating digital and emerging media and in collaboration with clients and internal teams
• Strong, effective business professional communication and client presentation skills; preferred previous experience in presenting to clients from an agency perspective.
• Solid understanding of traditional marketing principles and how they apply to the digital medium.
• Strong understanding of digital marketing and success factors.
• Preferred 5 or more years experience in client-centered, agency environment (i.e. fast-paced, client or brand-centric professional experiences).

SEND RESUME TO: Empower MediaMarketing 1111 St. Gregory St., Cincinnati, OH 45202
Fax: 513.719.6536 www.empowermm.com jobs@empowermm.com

Empower Media Marketing cultivates a diverse workforce and a tolerant, inclusive work environment. We believe that diversity contributes to the free exchange of ideas, as well as the creativity and innovation that are essential to our company’s long-term success. We are an equal opportunity employer; we do not discriminate against any person with respect to employment, including hiring, job assignment, training, compensation, promotion, and other conditions or privileges of employment because of a person’s race, color, citizenship status, national origin, ancestry, gender, sexual orientation, age, religion, creed, physical or mental disability, marital status, veteran status, political affiliation, or any other factor protected by law. Empower Media Marketing makes employment decisions based on merit and business needs, and complies with the law regarding reasonable accommodation for handicapped and disabled employees.